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2022-07-23
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Zoomlion Zhan Chunxin positioned the development strategy of the earth moving machinery company

Zoomlion Zhan Chunxin positioned the development strategy of the earth moving machinery company

China Construction Machinery Information

Guide: on January 4, chairman Zhan Chunxin led a senior management team to Shaanxi Zoomlion Weinan Industrial Park for inspection and guidance, and fully affirmed the achievements of the earth moving machinery company in 2012, The strategic positioning of the earth moving machinery company to enter the top five of the world's earth moving machinery is put forward. In 2012, the earth moving machinery company

on January 4, chairman Zhan Chunxin led a senior management team to Shaanxi Zhonglian Weinan Industrial Park for investigation and guidance, fully affirmed the achievements of the earth moving machinery company in 2012, and put forward the strategic positioning for the earth moving machinery company to enter the top five of the world's earth moving machinery

in 2012, under the condition that the domestic construction machinery market declined by 40%, the earth moving machinery company actively implemented the strategic focus, doubled the operating revenue again, and achieved the target of 2.8 billion set at the beginning of the year. The monthly production capacity of bulldozers has increased by 250%, and the market share has jumped from the seventh in 2011 to the second in the industry; The monthly production capacity of excavators increased by 350%. Within one year, they respectively created the largest domestic sales and export record in the history of China's earth moving machinery, and were rated as the "top ten national marketing events" by the industry; The year-on-year growth of product exports exceeded 300%, the annual sales achieved a 100% growth rate, and the corporate profits increased by more than 10 times year-on-year

in the past year, in order to realize the development and driving role of the industry, the earth moving machinery company has successively completed the R & D of 10 projects from park construction to product R & D with the goal of new technology and high starting point. Six projects have reached the international leading level, and 53 patents have been applied. In particular, the largest intelligent 300 ton hydraulic excavator in China has more than 40 patented technologies (including 17 invention patents), It caused a great sensation in "2012 Shanghai BMW Exhibition"

through one year's efforts, the earth moving machinery company has achieved management innovation and scientific and technological innovation. SAP system has been successfully launched, ERP, PLM and MCS core systems have been put into use, and IOT, the world's leading GPS system, is about to run, setting off a management revolution in the domestic equipment manufacturing industry. In product research and development, the earth moving machinery company vigorously promoted the project-oriented matrix innovation mode. It not only successfully completed the research and development task of the green environmental protection product 205 hybrid excavator, one of the key projects of the National 863 plan, but also further improved the product series of bulldozers from 160 HP to 320 HP and excavators from 1.5 tons to 300 tons. The product performance reached the domestic leading level, including 48 tons, 52 tons, 70 tons The R & D of 125 ton and 300 ton hydraulic excavators has also reached the international level, breaking the monopoly of large tonnage excavators by foreign brands, and effectively improving the popularity and international influence of national brands. In the production organization, the earth moving machinery company vigorously carried out lean production. The average monthly production capacity of excavators and bulldozers was 3.5 times and 2.5 times that of the beginning of the year respectively, and the annual output of excavators increased by 83% year-on-year; The annual output of bulldozers increased by 20% year-on-year, the cost of the complete machine decreased by 4% and the gross profit rate increased by 6%, which enabled the earth moving machinery company to have the ability to sprint to new goals

in the cold winter in the north, chairman Zhan Chunxin and his party braved the bitter wind to inspect the Xi'an Industrial Park and Weinan Industrial Park of the earth moving machinery company, listened to the work report carefully, and had a discussion with the line leaders and department leaders of the earth moving machinery company on the development strategy of the earth moving machinery company

at the work report meeting attended by the management personnel at or above the ministerial level of the earth moving machinery company, Shi Liang, the leader of the earth moving machinery company, made a comprehensive report on the completion of the main business indicators, the main work achievements, the 2013 strategic plan, the 2013 marketing strategy and the problems submitted to the headquarters for coordination and solution; Guo curvilinear, the leader of the earth moving machinery company, showed a wavering small platform. Long, luoyongzhong, chengjunhui, yangxichuan and others successively made separate line reports on strategic development planning, marketing, product production, product R & D and innovation

after listening to the work reports of the earth moving machinery company, zhangjianguo, yinzhengfu, Su yongzhuan, sunchangjun, guoxuehong and other senior executives of Zoomlion conducted "pulse checking" analysis and guidance from the aspects of marketing, strategic planning, business indicators and so on, and put forward specific requirements and ardent expectations for the development of the earth moving machinery company

According to the shape of the sample, chairman Zhan Chunxin fully affirmed the development of the earth moving machinery company in the past year. He pointed out that in recent years, the highlight of the earth moving machinery company in 2012 is that the earth moving machinery company has become a respected enterprise in the industry, achieved growth against the trend, and the status and attention of the industry have been improved; Second, the sales revenue of the earth moving machinery company has increased significantly, and the branch has been improved in the product transformation and sales transformation; Third, the earth moving machinery company has straightened out the products, improved the products and improved the products; In addition, overseas exports and informatization work also grew rapidly. Another highlight is that from the difficult start to the present, the production capacity of the earth moving machinery company has reached a considerable level, which is not easy. The headquarters highly affirmed these progress

when talking about the development and strategic positioning of the earth moving machinery company, chairman Zhan Chunxin emphasized from four aspects. He pointed out that the development and strategic positioning of the earth moving machinery company should be summarized as follows: first, the earth moving machinery company is a very important section of Zoomlion decoration various matte or high gloss surface heavy industries, and it is a business unit including multiple industrial chains; Second, the earth moving machinery company will be a cross regional division. Zoomlion's earthwork machinery is not necessarily only in Weinan, but may be expanded in a variety of ways; Third, the earth moving machinery company will be an international business unit, and its goal is to become a large business unit like the concrete machinery company; Fourth, the earth moving machinery company is a business unit that wants to enter the top five of the world's earth moving machinery

chairman Zhan Chunxin stressed that the strategic positioning of the future development of the earth moving machinery company is of self-evident importance to Zoomlion. Therefore, we should understand that although the company has made some achievements, it is still in the stage of entry and entrepreneurship, and there is still a long way to go. We should concentrate on, plan carefully, make orderly breakthroughs and develop rapidly

centering on the two issues of "where does the risk come from" and "strategic focus", chairman Zhan Chunxin discussed the 2013 strategic plan of the earth moving machinery company in simple terms with the participating leaders through the vivid historical stories of "selling fruit" and "Sanwan adaptation", emphasizing the profound truth of "understanding things and people"

finally, chairman Zhan Chunxin encouraged the management team of the earth moving machinery company to say: in 2012, the earth moving machinery company emerged a number of advanced collectives and individuals with excellent performance, which is the glory of the earth moving machinery company. He hoped that the management team of the earth moving machinery company would carefully plan the strategy, focus on the goals, and lead the whole staff to achieve new breakthroughs. Chairman Zhan Chunxin also put forward requirements on the construction of Zoomlion community of earth moving machinery company and cooperation with supporting enterprises

on the sidelines of the meeting, chairman Zhan Chunxin also accepted an interview with "Turkmenistan" and extended new year's condolences and wishes to the employees of Turkmenistan

in order to implement the spirit of chairman Zhan Chunxin's speech in a timely and serious manner, on the second day of the report meeting, relevant senior executives of Zoomlion and the management of the earth moving machinery company urgently held a special meeting and a team member meeting of the earth moving machinery company in Xi'an. Regardless of meals and rest, we conducted a whole day of strategic planning and analysis, and studied and formulated specific implementation measures

on Sunday, January 7, Shi Liang, the leader of the earth moving machinery company, presided over a meeting of management personnel at or above the ministerial level in Lintong. He spent a whole morning learning the spirit of chairman Zhan Chunxin's speech, requiring all staff to fully and accurately understand chairman Zhan Chunxin's focus strategy, unify their thinking, and formulate a strategic plan of the earth moving machinery company that meets the development requirements of Zoomlion; The "2012 marketing work meeting of earthwork machinery company" held in the afternoon also focused on publicizing, implementing and learning the spirit of chairman Zhan Chunxin's speech

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